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  • 2019 April Educational Seminar: The Silver Tsunami

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    Name: 2019 April Educational Seminar: The Silver Tsunami
    Date: April 8, 2019
    Time: 5:45 PM - 7:00 PM EDT
    Website: Sterling Care
    Registration: Register Now
    Steve Katz, President of Sterling Care and Ambassador of Aging 2.0 Local Greenwich Chapter.
    Event Description:
    A Business Opportunity For Your Business To Target: The Silver Tsunami

    Is your business ready for the Silver Tsunami?  Does your business' strategic plan include being part of the longevity economy or will you miss out on this business opportunity?
    • By 2020 nearly 20% Greenwich residents will be 65+ and live to be 80+
    • Over 54% of registered Greenwich voters in town are 50+
    • In the U.S.10,000 baby boomers turn 65 every day (7 per minute)
    • By 2022 Baby Boomers will account for 70% of disposable income
    Surprised? You're not alone. AARP says businesses only spend 5 - 10% of their marketing dollars appealing to Older Adults. You may be missing out on the new silver rush of the longevity economy. Learn how you can make your business age friendly to appeal to this rapidly growing demographic. Find out what opportunities there are for you to extend your existing product and service lines as well as create new ones that will cater to what will be the largest market segment in town with the most disposable income.
    Greenwich Library, 2nd Floor

    This event is not sponsored or endorsed by the Greenwich Library. 
    Date/Time Information:
    5:45 p.m. registraton
    6:00 p.m. start
    Q & A at 6:45 p.m. 
    $10, must be paid in advance. No walk ins. 
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